Experience

I am a Senior Product Designer (UI/UX) with 9+ years of experience in user-centric UI/UX design for B2B, B2C, and SaaS products across web, iOS, and Android platforms. Additionally, 4 years of experience in graphic design. Managed design systems, conducted research and testing, collaborated with cross-functional teams to implement user feedback through iterative design approach from ideation, through prototyping / user testing, to production.

Work Experience

Senior Product Designer (UI/UX), WebPros, Berlin 
11/2021 - Present
- Led the design development of the Sitejet SaaS website builder user interface.
- Enhanced CMS UI/UX, improving content creation, editing, and management workflows for both technical and non-technical users.
- Improved dashboard with clear visualisations of key metrics and actionable insights.

Senior Product Designer (UI/UX), Volkswagen Financial Services, Berlin 
04/2022 - 06/2024
- Led design of Europcar Mobility app's booking domain MVP, improved rental experience.
- Streamlined design system in Figma, created and refined components to ensure consistency and adherence to Apple’s Human Interface Guidelines and Google’s Material Design.
- Conducted user testing interviews and evaluated findings that affected design decisions.

Product Designer (UI/UX), Erasys, Berlin 
01/2021 - 10/2021
- Redesigned Profile and Photo features for Romeo Gay Dating app, enhancing user engagement and improving the overall dating experience across web, iOS, and Android platforms.
- Collaborated closely with developers to ensure seamless implementation of the redesigned features across all platforms, maintaining design integrity and consistency.

UI/UX Designer, Stanwik, Novi Sad 
09/2017 - 01/2021
- Founded freelance design agency, delivered high-quality, results-oriented projects for startups and mid-sized companies in a fast-paced, deadline-driven environment.
- Led the successful redesign of Aegis Protective Services' SaaS platform, resulting in improved functionality, streamlined workflows, and increased user engagement.

UI/UX Designer, Saturized, Novi Sad 
05/2016 - 10/2017
- Redesigned website for Saturized, improved UX, showcasing the agency's portfolio and capabilities.
- Redesigned Velox marketing agency's website, resulting in increased traffic and lead generation.
- Created an engaging presentation for the Simplaex gaming analytics dashboard, highlighting its key features and benefits to potential clients.

Product Designer, TallyFox, Novi Sad 
10/2015 - 05/2016
- Designed intuitive interface for knowledge sharing, content management, and communication features of Tallium business ecosystem platform.
- Led the design and development of the TallyFox website, creating a user-friendly platform to showcase the company's products and services.

User Interface Designer, Homepage, Novi Sad 
11/2014 - 09/2015
- Designed the user interface for L'Oreal's Facebook store locator app, enhancing customer experience and driving in-store traffic.
- Designed simple Facebook game for Bambi's "Josh!" brand, effectively promoting the new line of salted snacks and increasing brand awareness.
- Collaborated on the redesign of the Serbia.Travel website, sponsored by the EU for You, creating an intuitive and visually appealing platform to promote tourism in Serbia.

Graphic Designer, Marketing Press, Belgrade 
06/2012 - 05/2014
- Led the production team, ensuring consistent delivery of diverse high-quality printed materials within tight deadlines.
- Proactively initiated and implemented printing process improvements, resulting in increased efficiency and cost reduction.

User Interface Designer, Alterset, Belgrade 
07/2011 - 04/2012
- Led the design for MojaPonuda, a Groupon-like deals platform, focusing on creating a seamless and intuitive user experience.
- Collaborated with cross-functional teams to enhance user engagement, drive conversions and ensure design alignment with overall business goals and technical feasibility.

Graphic Designer, Print-ING, Belgrade 
01/2010 - 07/2011
- Prepared a wide range of advertising materials for print, ensuring accurate file preparation, color management, adherence to print specifications and brand guidelines
- Conducted thorough quality control checks throughout the printing process, identifying and resolving any issues to maintain high standards of output.


Education
Bachelor's Degree, Image Media 
10/2006 - 06/2009
Belgrade Business and Arts Academy of Applied Studies
Belgrade, Serbia

High School Diploma, Graphic Design 
09/2002 - 06/2006
School of Design
Belgrade, Serbia


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